H&H Webranking step by step

The H&H Webranking process begins by mapping out the capital markets demands from corporate websites. The included websites are then reviewed to see how well they live up to these demands. Finally the results are published and individual reports offered.  

1: The Survey

H&H Webranking begins with a questionnaire sent to financial analysts, investors, business journalists and jobseekers throughout Europe. The respondents answer questions on how they use corporate websites and what content and functionality they expect to find. In 2009 we received over 540 answers on our questionnaire.

The answers from the questionnaire are used to define the ranking criteria. Approximately 110-130 criteria are used when reviewing the websites. The criteria differ somewhat from year to year but the maximum total score is always 100 points.

2: The Ranking

The number of included companies has varied slightly over the years. The average is a review of around 800 European corporate websites. The selection is based on market cap value.

3: The Results

The review results in a ranking list. This list is published in various business papers. Different kinds of reports are offered to the companies. The publications usually take place between October and December. Reports are sold and written all year round.