Reports in different formats

Monday, December 01, 2008

The section ’Best Practice’ in the H&H Webranking newsletter highlights different examples where companies go one step further in using the online medium efficiently. This time we would like to bring attention to an example by the Swedish bank Swedbank (who also was the biggest climber in the 2008 Webranking, Sweden).

The Best Practice below offers several different formats and categories around the interim report. This is a user friendly way to present all the publications, both analysts and journalist can easy choose different presentations for the desired information.  The Financial reports and press releases are published immediately in conjunction with their release on the Swedbank website. All the reports and press releases are also available in two language, both Swedish and English.

Today we see many companies  offer ready-made material to their important stakeholders. For example when the interim report is released on the site, you will also find the press release, the CEO presentation and webcast, the figures in Excel and transcripts. Some companies also have short films that journalists easily can download.

We believe that these ready-made and accessible services are going to increase on corporate websites. Other publications such as presentations and webcasts are often necessary to review in order to get a better picture of the outcome. A presentation may also be enough for some stakeholders, to get a quick glance of the company’s performance. We hope that this best practice example can inspire companies that have a lot of activities and material around their interim and annual report.

www.swedbank.com