Fortis wins H&H Webranking Belgium

Tuesday, March 17, 2009

Fortis retains its top position in the H&H Webranking Beglium with 70.5 points. Second place goes to the brewer company Inbev (63.75), closely followed by The Bank KBC Group (63.25). Belgium as a country has increased its score since last year, and is placed no 9 this year. 

Belgian companies are among the best in the survey regarding our new employer branding section which may be one reason why the country has increase it position from last year. Another area where Belgian companies manage to get high score is the press room.

Belgian companies have room for improvements when it comes to navigation and website structure. We came across many websites where we had difficulty finding the information we were looking for. Good navigation, a well functioning search engine and correct indexing is one of the most important steps towards good online communication. If we, as researchers, have trouble navigating our way to the content, the everyday visitor probably also experience this. 

Climbers

The silver medallist Inbev, claims the title for best climber in Belgium. This year Inbev has increased its score with an impressive 12.25 points. Other companies that improved their score from last year are Umicore and Colruyt with both +5.5 points.

H&H Webranking 2008 Belgium - Result