H&H Webranking Best Practice

Tuesday, July 14, 2009

Best Practice solutions from our ranking highlight different examples of effective and interesting online communication. This time we would like to bring attention to an example by the Norwegian oil and gas producer StatoilHydro.

H&H Webranking gives you a clear picture both of what the capital market demands and the way to do it. The global integration has contributed to a rather standardised demand, especially when it comes to the financial information. But we all know that demands are changing and especially in hard times. 

Information about a company’s share is one example of an area that have gained increased interest this year. Offering a lot of share related information on your corporate website indicates that your company is transparent and service minded. This is perhaps even more crucial when the stock market is turbulent. We have therefore chosen to show an example of a stock monitor that we hope you will find interesting.

Share monitor

A good share monitor should help stakeholders to easily find all the necessary information. The possibility to compare the historic performance against competitors or sector indices is also important because it can keep visitors from leaving the company’s website and search for the information externally.

The share monitor by StatoilHydro offers both a great deal of functionality and transparency. The screen shot below shows how the user can view the StatoilHydro share price development and compare it with the oil price, peer group and selected indices.

Offering information about your peer group is also relevant for stakeholders in order to understand the industry or sector that the company operates within. The knowledge among smaller shareholders about different peer groups and sector indices are often limited and this is a perfect way of educating them.

In this example can you also add dividends and press releases into the share graph and a lot of other functions that facilitates for the user when analysing the share performance over time.

www.statoilhydro.com

Everybody loves Excel

The StatoilHydro share monitor also allow the user to search for historical closing price, in both html and excel, for StatoilHydro and their peer group.

This is an additional example of transparency. If the analysts are looking for comparison, why not offer this service on your website? Otherwise the visitor will just go somewhere else to collect this information and maybe your competitor’s website is the natural place to go?